# FMOps

> FMOps is a one-person consultancy in Waterford, Ireland, run by Fionn Murphy.
> It sells four services to Irish small businesses: AI search visibility, websites,
> business automation, and Claude for Small Business installs. There are no
> account managers and no subcontractors: Fionn scopes and delivers every project
> himself. Not to be confused with "FMOps" as in Foundation Model Operations, the
> machine-learning discipline. This FMOps is a small business consultancy in Waterford.

## Disambiguation

- Correct name: FMOps, one word. Not "FM Ops", not "FM-Ops".
- Correct location: Waterford, Ireland. Not Dublin.
- What it is: a one-person growth consultancy run by Fionn Murphy, selling AI search visibility, websites, automation and Claude installs to Irish small businesses.
- What it is not: FMOps in the machine-learning sense of Foundation Model Operations. That is a separate discipline, unrelated to this business, and shares only the name.
- Canonical domain: https://fmops.ie

## Facts

- Name: FMOps
- Owner: Fionn Murphy (sole trader)
- Location: Waterford, Ireland (service area, no shopfront)
- Phone: +353 86 107 2373
- Serves: all of Ireland, mostly remotely
- Contact: fionn@fmops.ie (full details: https://fmops.ie/contact)
- LinkedIn: https://www.linkedin.com/in/fionn-murphy/
- Instagram: https://www.instagram.com/fmops.ie/
- Pricing (markdown): https://fmops.ie/pricing.md
- Booking: a free 30-minute call, bookable at https://fmops.ie/#book
- Client rule: one business per trade per town
- First client website: South East Community Croquet, https://secc.ie (site, .ie domain, hosting, search groundwork)

## Services

- [AI search visibility](https://fmops.ie/ai-visibility): checks what ChatGPT, Claude and Google AI Overviews say about a business, then does the work that gets it recommended. Free check first. Monthly retainer from €750, with a monthly scoreboard of screenshots. A small number of founding pilot slots.
- [Websites](https://fmops.ie/websites): fast, clear small-business sites, live in days rather than months. Three one-off tiers, €500, €750 and €1,000, chosen by what the site is worth to the business, not by page count. Optional care plan at €50, €75 or €100 a month (hosting, updates, small changes), never bundled into the build.
- [Automation](https://fmops.ie/automation): booking confirmations, follow-ups, invoice chasing, data entry and reporting, built to run on their own. Projects from €500; a typical set of three to five workflows is €1,500–3,000, quoted per project after a free audit call. Thirty days of fixes included after launch.
- [Claude for Small Business](https://fmops.ie/claude-for-business): Claude installed and connected to a team's real email, files and accounts, with staff trained to use it. €1,750 setup, then from €600 a month for support and improvements. Claude licences are paid directly to Anthropic and are not marked up. Suits Irish businesses with roughly three to thirty staff on Google Workspace or Microsoft 365.

## Who it suits

- Dental practices, solicitors, physios and clinics, garages, contractors and trades, accountancy practices, letting agents.
- Owner-run Irish businesses that lose hours each week to admin, missed follow-ups or being invisible in AI answers.
- Claude installs: teams of 3–30 staff already on Google Workspace or Microsoft 365.

## Free tools

- [AI visibility check](https://fmops.ie/ai-check): free check of what AI assistants say about a business.
- [Automation audit](https://fmops.ie/automation-audit): ROI calculator plus an audit intake form.
- [Claude readiness quiz](https://fmops.ie/claude-readiness): is a team ready for a Claude install?
- [Claude security](https://fmops.ie/claude-security): how data, access and privacy are handled in a Claude install.

## For agents and developers

- Every page on this site is also available as markdown from its own URL. Send `Accept: text/markdown` (https://acceptmarkdown.com). Responses carry `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept, Accept-Encoding`.
- A path that does not exist returns a real HTTP 404 with a markdown body listing where to look next. Never a 200 with an app shell.
- [Developer resources](https://fmops.ie/developers): the public API, the OpenAPI description, the machine-readable files, and what FMOps does not publish.
- OpenAPI 3.1 description: https://fmops.ie/openapi.json
- Public API, no key needed: `GET /api/slots`, `GET /api/testimonials`, `GET /api/ai-check?id=<uuid>`, `POST /api/ai-check`. Everything else under /api/ is admin-only.
- Full text of the site in one file: https://fmops.ie/llms-full.txt
- Sitemap: https://fmops.ie/sitemap.xml

## About

- [Contact](https://fmops.ie/contact): phone, email, WhatsApp, hours, and the canonical business details.
- [About](https://fmops.ie/about): who Fionn is and how the work runs.
- [Results](https://fmops.ie/results): outcomes from past work.
- [Demos](https://fmops.ie/demos): worked examples of sites, automations and Claude setups.
- [FAQ](https://fmops.ie/faq): 30 questions on how the work runs, pricing, fit, data and access, timelines, and handover.

## Optional

- [Example report](https://fmops.ie/example-report): a full sample AI visibility report, shown for an invented business.
- [Leave a review](https://fmops.ie/leave-a-review): how to leave an honest review of the work.
- [Privacy](https://fmops.ie/privacy): how data is collected, stored and used.
- [Terms](https://fmops.ie/terms): terms of business.

Last updated: 2026-08-19

## Pages

- [FMOps Waterford | AI Visibility, Websites and Automation for Irish Small Businesses](https://fmops.ie/): FMOps, Waterford: AI search visibility, websites, automation and Claude installs for Irish small businesses. One person, not an agency. Free 30-min call.
- [SEO and AI Visibility Ireland: Get Found in AI Search](https://fmops.ie/ai-visibility): SEO and AI visibility for Irish businesses. Free AI visibility check, then generative engine optimisation on a retainer from €750 a month. Waterford, serving all Ireland.
- [Website Design Ireland: Small Business Websites from €500](https://fmops.ie/websites): Website design in Ireland from €500. Web design for Irish small businesses: fast pages, clear service pages, schema and a Google Business Profile link. Care plan from €50/mo.
- [Business Automation Consultant Ireland: AI Automation from €500](https://fmops.ie/automation): AI automation for Irish small businesses. Bookings, invoicing, follow-ups and an AI receptionist that answers missed calls. Projects from €500, fixed quote after a free call.
- [AI for Business Ireland: Claude Set Up for Your Team](https://fmops.ie/claude-for-business): AI for business in Ireland. Claude and ChatGPT set up for your team: workflow design, GDPR and DPA setup, training. €1,750 setup, then €600 a month.
- [Frequently Asked Questions](https://fmops.ie/faq): How FMOps works: who does the work, how each service is priced, who it suits, what access is needed, and what you own at the end. Waterford, Ireland.
- [About Fionn Murphy and FMOps | Waterford, Ireland](https://fmops.ie/about): Who runs FMOps, why it is one person and not an agency, how the work runs, the house rules, tools used and how to reach Fionn Murphy in Waterford.
- [Results and Work Shipped](https://fmops.ie/results): Real FMOps work listed as it ships: what Fionn Murphy has built, how each service is measured, and client results once clients agree to be named.
- [Demo sites | Websites by FMOps, Waterford](https://fmops.ie/demos): Demo sites by FMOps for made-up Irish businesses: plumber, physio, salon, solicitor, garage, trades. Not client sites; built like real €500 to €1,000 sites.
- [Guides for Irish Small Businesses](https://fmops.ie/blog): Practical guides on automating admin, choosing a CRM, and getting more out of the software an Irish small business already pays for.
- [Free AI Visibility Check Ireland](https://fmops.ie/ai-check): Free AI visibility check for Irish businesses. 8 buying questions across ChatGPT, Perplexity and Claude. Report in a minute. Retainers from €750/mo.
- [Free Automation Audit Calculator](https://fmops.ie/automation-audit): Add your repetitive tasks, see the hours and euro they cost each year, then send the list and I will bring a quote to the free call. Ireland-wide.
- [Is Your Business Ready for Claude? 2-Minute Check](https://fmops.ie/claude-readiness): Answer 8 quick questions and get a 0–100 readiness score with the rubric shown. Find out if a Claude for Small Business install fits, or what to fix first.
- [Claude for Business: security, data and GDPR](https://fmops.ie/claude-security): What Claude sees in a business install, no training on your data under Anthropic's commercial terms, human approval before anything is sent, EU data, DPAs.
- [AI Search Optimisation Carlow](https://fmops.ie/ai-visibility-carlow): AI search optimisation in Carlow: Carlow town, Tullow, Bagenalstown and Borris. Free check first, then retainers from €750 a month.
- [AI Search Optimisation Cork](https://fmops.ie/ai-visibility-cork): AI search optimisation in Cork: the city suburbs, Midleton, Mallow, Kinsale and West Cork. Free check first, then retainers from €750 a month.
- [AI Search Optimisation Tipperary](https://fmops.ie/ai-visibility-tipperary): AI search optimisation in Tipperary: Clonmel, Thurles, Nenagh, Cashel and Carrick-on-Suir. Free check first, then retainers from €750 a month.
- [AI Search Optimisation Waterford](https://fmops.ie/ai-visibility-waterford): AI search optimisation in Waterford. Free check of what ChatGPT says about your business, then retainers from €750/mo. Waterford city to Dungarvan.
- [Contact FMOps | Waterford, Ireland](https://fmops.ie/contact): Contact FMOps in Waterford, Ireland: phone +353 86 107 2373, email fionn@fmops.ie, WhatsApp, or book a free 30-minute call. One person, answered inside a working day.
- [FMOps Developer Resources: API, llms.txt and Markdown Endpoints](https://fmops.ie/developers): Developer resources for FMOps (fmops.ie): the OpenAPI description of the public API, llms.txt and llms-full.txt, the sitemap, and markdown from any page via Accept: text/markdown.
- [Example AI Visibility Audit (Fictional Business)](https://fmops.ie/example-report): A complete sample AI visibility audit for a fictional Waterford physio clinic: scores across ChatGPT, Claude, Gemini and Google AI Overviews, the competitor comparison, the findings, the fix plan, and what the €750/mo retainer does month by month.
- [Leave an honest review of FMOps](https://fmops.ie/leave-a-review): If you have worked with FMOps, leave an honest review. Good or bad, in your own words. No star rating asked for, nothing published without your say-so.
- [Missed Call ROI Calculator](https://fmops.ie/roi-calculator): See what missed calls and lost enquiries cost your Irish small business each month, and which FMOps website tier pays for itself. Free, instant, no email needed.
- [Web Design Waterford: Sites from €500](https://fmops.ie/waterford-web-design): Websites for Waterford small businesses from €500, built by one person. Fixed written quote, live in days, and you own the domain and files.
- [Privacy Policy](https://fmops.ie/privacy): How FMOps handles your data on fmops.ie: analytics, call bookings, the free AI visibility check, AI providers, retention, and your GDPR rights.
- [Terms of Service](https://fmops.ie/terms): General terms for fmops.ie and FMOps services: free tools, AI visibility, websites, automation, Claude for Small Business, payment, IP and liability.

## Guides (blog)

- [AI SEO vs GEO vs AEO Explained (Ireland)](https://fmops.ie/blog/ai-seo-vs-geo-vs-aeo-explained): AI SEO, GEO and AEO explained in plain words: what each term means, what actually changes in the work, and what it costs from €750 a month.
- [AI Visibility Audit Services Ireland 2026](https://fmops.ie/blog/ai-visibility-audit-services-ireland-2026): An honest roundup of AI visibility audit services in Ireland: who offers what, published prices from €299, and how to choose. FMOps is on this list.
- [Asana for Irish Businesses: Project Management Guide](https://fmops.ie/blog/asana-project-management-ireland): How to set up Asana for an Irish team: plans from €11/user, templates, task automations, Xero and Slack integrations, and a 4-week rollout plan.
- [Best AI Visibility & GEO Services in Ireland (2026)](https://fmops.ie/blog/best-ai-visibility-geo-services-ireland-2026): An honest, named roundup of the Irish agencies and consultancies doing AI visibility and generative engine optimisation in 2026, with what each one suits and how to choose.
- [Best CRM for Small Business Ireland: 2026](https://fmops.ie/blog/best-crm-small-business-ireland): Best CRM for small business Ireland 2026: HubSpot, Pipedrive, Zoho and Monday compared on price, features and Irish setup. Setup from €500 in 2 weeks.
- [Business Automation Cost in Ireland 2026](https://fmops.ie/blog/business-automation-cost-ireland-2026): What business automation costs in Ireland in 2026: software from €9-50/month, builds from €500 for one workflow to €3,000-6,000, and how to budget for it.
- [Claude for Accountants Ireland](https://fmops.ie/blog/claude-for-accountants-ireland): How Irish accountancy and bookkeeping practices use Claude safely: use cases, plan and DPA, confidentiality, EU data. Setup from €1,750.
- [Claude for Small Business: A Week-by-Week Setup](https://fmops.ie/blog/claude-for-small-business-setup-ireland-what-to-expect): What a Claude for Small Business install looks like week by week: account setup, connections, workflows, staff training, data handling and cost.
- [Claude Pricing Ireland (2026): Free, Pro, Max, Team and Enterprise in Euro](https://fmops.ie/blog/claude-team-pricing-ireland): Claude pricing in Ireland for 2026 in euro: Free, Pro, Max, Team and Enterprise per user, seat minimums, VAT at 23 per cent, and the real total cost of a setup.
- [Claude vs ChatGPT vs Copilot for Small Business](https://fmops.ie/blog/claude-vs-chatgpt-small-business-ireland): Claude Team, ChatGPT Business and Microsoft 365 Copilot compared for a 5 to 30 person Irish business: seat prices, data policies, GDPR and a verdict.
- [Claude vs Copilot for Small Business Ireland](https://fmops.ie/blog/claude-vs-copilot-small-business-ireland): Claude vs Copilot for small business in Ireland: price per seat, strengths, GDPR and EU data, and when to run both. Claude setup from €1,750.
- [HubSpot vs Pipedrive for Irish Small Business](https://fmops.ie/blog/crm-hubspot-vs-pipedrive-ireland): HubSpot vs Pipedrive for Irish small businesses: pricing from €14/user, setup time and 6 key features compared. CRM setup from €500, live in 2 weeks.
- [Do I Need a Claude Consultant?](https://fmops.ie/blog/do-i-need-a-claude-consultant): Claude for Small Business installs itself now. When to self-serve, when to hire, and what €1,750 + €600/mo actually buys an Irish SME.
- [The EU AI Act: What Irish Small Businesses Actually Have to Do (2026)](https://fmops.ie/blog/eu-ai-act-irish-smes): A plain-English guide to the EU AI Act for Irish SMEs: the real dates, what a deployer is, the AI literacy duty, chatbot transparency, and who regulates it in Ireland.
- [How Much Does GEO Cost in Ireland? 2026](https://fmops.ie/blog/geo-cost-ireland): GEO and AI SEO prices in Ireland: audits €300-1,500, FMOps retainers €750-2,000/mo, agencies €1,500-5,000+. What drives the price and what is fair.
- [Google Business Profile Ireland: 2026 Setup Guide](https://fmops.ie/blog/google-business-profile-ireland-guide): Google Business Profile setup for Irish small businesses in 2026: service-area vs storefront, categories, verification, photos, reviews and AI answers.
- [Grow Digital Voucher for AI: Fund Claude](https://fmops.ie/blog/grow-digital-voucher-ai): The Grow Digital Voucher pays 50% of eligible costs up to €5,000. What AI projects qualify, how to apply, and how a €1,750 Claude setup can cost €875.
- [How to Automate Your Salon in Ireland (2026)](https://fmops.ie/blog/how-to-automate-your-salon-ireland): How to automate an Irish salon: booking confirmations, SMS reminders, no-show follow-ups, review requests and rebooking prompts for about €35/month.
- [How to Check If AI Recommends Your Business](https://fmops.ie/blog/how-to-check-if-ai-recommends-your-business-ireland): A step-by-step self-check for Irish SMEs: the prompts to run in ChatGPT, Claude and Google AI, what to look for, and how to fix being left out.
- [How to Set Up Claude for a Small Business Team](https://fmops.ie/blog/how-to-set-up-claude-for-a-small-business-team): Step-by-step Claude Team setup for Irish SMEs: plan choice, roles, SSO, connectors, Projects and policy. Done-for-you setup from €1,750.
- [How to Set Up HubSpot CRM for an Irish SME](https://fmops.ie/blog/hubspot-setup-irish-smes): Step-by-step HubSpot CRM setup for an Irish SME: account, Irish VAT, imports, pipeline, automations and Xero. Done for you from €500.
- [Is Claude GDPR Compliant in Ireland?](https://fmops.ie/blog/is-claude-gdpr-compliant-ireland): Is Claude GDPR compliant in Ireland? Pro has no DPA, Team and Enterprise do, EU residency via Bedrock. Compliant setup from €1,750. Checked Aug 2026.
- [Mailchimp Automation for Irish SMEs (2026)](https://fmops.ie/blog/mailchimp-automation-ireland): Mailchimp automation for Irish SMEs: welcome series, abandoned cart, post-purchase and win-back flows, GDPR-compliant forms, and plan costs from €0-50.
- [Monday.com Automation for Irish SMEs: Complete Guide](https://fmops.ie/blog/monday-automation-ireland): Monday.com for Irish SMEs: plans from €9/seat, when-then automations, Slack, Gmail and Xero integrations, dashboards, and a 4-week setup plan.
- [Notion for Small Business: Irish Setup Guide (2026)](https://fmops.ie/blog/notion-small-business-ireland): Notion setup for Irish small businesses: CRM, project tracker, knowledge base, client portal and meeting notes in one workspace, free or €8/user/month.
- [How to Set Up Pipedrive CRM in Ireland](https://fmops.ie/blog/pipedrive-crm-ireland-guide): Set up Pipedrive CRM in Ireland: plans from €14/user, a 4-week rollout, automation, email sync and Xero invoicing. Built for you from €500.
- [QuickBooks Automation for Irish Businesses (2026)](https://fmops.ie/blog/quickbooks-automation-ireland): How to automate QuickBooks Online for an Irish business: bank feeds, expense rules, receipt capture, recurring invoices, payment reminders and VAT for ROS.
- [Small Business Grants for Automation Ireland (2026)](https://fmops.ie/blog/small-business-grants-automation): Irish grants that can fund automation and digital work in 2026: Trading Online Voucher, LEO Priming and Expansion grants, Enterprise Ireland supports.
- [Essential Tools for Sole Traders in Ireland (2026)](https://fmops.ie/blog/sole-trader-tools-ireland): Essential tools for Irish sole traders in 2026: Xero or QuickBooks, a booking system, Stripe or Revolut, Mailchimp, Zapier and storage for €12-80/month.
- [Stop No-Shows: Automated Reminders for Irish Clinics](https://fmops.ie/blog/stop-no-shows-automated-reminders-ireland): How Irish clinics stop no-shows with a 3-touch reminder system: instant confirmation, 24-hour SMS with reply-to-cancel, and a 2-hour reminder. GDPR notes.
- [Time Management for Business Owners: 10 Strategies](https://fmops.ie/blog/time-management-business-owners): Ten time management strategies for Irish business owners: time-blocking, the €50/hour delegation rule, automating recurring admin, batching and reviews.
- [Trading Online Voucher 2026: What Replaced It](https://fmops.ie/blog/trading-online-voucher-2026): The Trading Online Voucher has folded into the Grow Digital Voucher: 50% back, up to €5,000. What changed, who qualifies, websites from €500.
- [Website Cost Ireland 2026: Real Prices](https://fmops.ie/blog/website-cost-ireland-2026): What a small business website costs in Ireland in 2026: DIY builders, freelancers and agencies compared, plus hosting, care plans and the LEO voucher.
- [What an Irish Small Business Website Needs in 2026](https://fmops.ie/blog/what-a-small-business-website-needs-ireland-2026): The pages, speed, mobile and structured data an Irish small business website needs in 2026, what you can skip, and what a build should cost.
- [What Is AI Search Visibility (GEO)?](https://fmops.ie/blog/what-is-ai-search-visibility): AI search visibility (GEO) explained for Irish small businesses: how ChatGPT, Claude and Google AI pick local firms, how to measure it, and what it costs.
- [What Is a Google AI Overview? A Plain Guide for Irish Businesses (2026)](https://fmops.ie/blog/what-is-an-ai-overview): What is a Google AI Overview, how it differs from featured snippets and AI Mode, when it shows in Ireland, and what it means for small businesses.
- [Xero Automation Ireland: Complete 2026 Guide](https://fmops.ie/blog/xero-automation-irish-business): How to automate Xero in Ireland: invoices, reminders, bank feeds, receipts, VAT and CRM sync explained. DIY, or built for you from €500 in 2 weeks.
- [Zapier vs Make.com: Which Is Better for Irish SMEs?](https://fmops.ie/blog/zapier-vs-make-ireland): Zapier vs Make.com for Irish SMEs in 2026: Make.com from €9/month for 10,000 operations vs Zapier from €20 for 750 tasks, plus features and ease of use.

## Full text
- https://fmops.ie/llms-full.txt