Business Automation Consultant — Dublin, Ireland
I build automation systems that handle your repetitive work — so you can spend time on what actually matters.
Most business owners work in their business. Automation lets you work on it.
Join 50+ business owners who've reclaimed their time
Free 30-min strategy call. No sales pitch.
I'm Fionn Murphy.
I've helped dozens of business owners escape the admin trap using the same GTM (Go-To-Market) Engineering principles used by world-class tech companies. I take those high-level systems and make them work for local Irish and UK businesses.
So I started FM Ops. I build bespoke automation solutions for businesses — the repetitive stuff like booking confirmations, follow-ups, data entry, reporting — so owners get their time back.
Based in Dublin. Working across Ireland & UK.
Some problems need more than automations. When they do, FM Ops builds the product end to end. OutletIQ is one we took from idea to live production.
Field sales execution, verified on the ground.
Built for drinks & FMCG distributors managing field teams in emerging markets. Currently tracking 800+ outlets across four Nigerian cities for a spirits distributor.
Book a demo →The problem isn't you.
You're doing a computer's job.
Imagine Monday morning:
That's 15+ hours back. Every week.
Take Fridays off. Be home for dinner. Actually grow your business instead of just running it.
15 hours/week × 50 weeks = 750 hours/year
At €50/hour, that's €37,500 in reclaimed value — every single year.
Every solution is bespoke — built specifically for how your business works. Multi-location? Multiple staff? We scale with you.
Works with tools you already use:
Most business owners trade time for money every single day. Automation breaks that equation.
Your automations run 24/7. Follow-ups go out at 2am. Invoices send themselves on completion. You wake up to progress.
Handle 2x, 3x, 10x the volume without adding admin staff. The system scales; your costs don't.
Every hour saved this week is saved next week too. By year-end, you've banked 750+ hours. That compounds.
Every client here was exactly where you are now — overwhelmed, time-poor, and skeptical that automation could really work for their business. Here's what happened next:
"I was spending 10+ hours a week on client follow-ups. Fionn built a system that does it automatically — and it's better than I was doing it manually."
I've taken my Fridays back.
— Sarah, Marketing Consultant
"We went from chaos with bookings to a system that just works."
No-shows dropped by 60%. Revenue up €4k/month.
— Mark, Physio Clinic Owner
"I used to spend my Sundays prepping for the week ahead. Now the system handles it. I actually take weekends off now."
Finally feels like I own a business, not a job.
— Emma, Salon Owner, Dublin
These aren't cherry-picked. Every client gets results — that's why there's a guarantee.
Get the free checklist: 10 Tasks Every Business Should Automate — with examples from salons, e-commerce, trades, and more.
Agencies give you a junior account manager. I personally build every system — no handoffs, no miscommunication.
Zapier/Make tutorials take 40+ hours to learn. I handle everything — you just approve and benefit.
An ops hire costs €45k+/year. I deliver the same systems for a fraction — then you own them forever.
30 minutes. I learn what's eating your time. You leave with a clear picture of what automation can do for your specific business.
I design and build your automation system. You stay informed but don't touch anything technical. Takes 2-4 weeks.
System goes live with full documentation. Something breaks in the first 90 days? I fix it. Business changes? I adjust.
Most clients stay in touch. As your business grows, I'm here to add new automations, optimise what's working, and keep you ahead.
I'm not trying to sell and disappear. I want long-term clients who refer other business owners — that only happens if you get results.
This works best for:
Not a fit: Large enterprises with in-house dev teams, or businesses looking for off-the-shelf software. I build bespoke solutions for businesses that need them.
Projects typically range from €1,500 to €8,000+ depending on complexity and scale. Simple automations (booking reminders, follow-ups) are on the lower end. Multi-location or complex integrations are higher. Payment plans available — typically 50% upfront, 50% on completion, or monthly instalments for larger projects. You'll get a clear quote after the strategy call.
Most popular business tools including: Booking: Fresha, Cliniko, Acuity, Calendly, SimplyBook. E-commerce: Shopify, WooCommerce, Stripe. Finance: Xero, QuickBooks, Sage. CRM: HubSpot, Pipedrive, Salesforce. Email: Mailchimp, Klaviyo, ActiveCampaign. Plus Google Workspace, Microsoft 365, Slack, and 3,000+ others via Zapier/Make. Don't see yours? Ask — I've probably worked with it.
All automations are built with data protection in mind. Your data stays in your existing tools — I just connect them. Systems are GDPR-compliant with proper consent handling, data retention policies, and secure connections. For healthcare and finance clients, I follow industry-specific compliance requirements. Happy to discuss specifics on our call.
Yes. I've built systems for businesses with 2-10+ locations. Automations can be centralised (one system managing all sites) or location-specific (each site has its own workflows). Most multi-location clients want unified reporting with location-level customisation.
Three options: (1) You're self-sufficient — most systems run without issues. (2) Pay-as-you-go support for occasional tweaks (€75/hour). (3) Monthly retainer for ongoing optimisation and priority support (from €200/month). Most clients choose option 1 or 2.
No. You don't touch anything technical. I build it, I test it, I hand it over working. You get documentation and training, but day-to-day it just runs in the background.
It's the technical side of your growth. While most businesses use separate tools that don't talk to each other, I engineer your "Go-To-Market" stack to ensure data flows automatically from the first lead to the final invoice.
Every project is bespoke, but here's what to expect:
€1,500 - €3,000
1-3 core automations
Best for: Solo operators
€3,000 - €6,000
Full workflow automation
Best for: Growing teams
€6,000+
Enterprise-grade systems
Best for: Scaling businesses
All projects include: Full documentation, training session, and 90-day support.
Beyond the core automation build, you also get:
Something breaks or needs adjusting? I fix it same-day. No extra charge.
Value: €500Loom walkthroughs of every automation so you (or your team) always know what's happening.
Value: €30030-minute call 3 months post-launch to optimise and expand based on real data.
Value: €150A prioritised list of future automations ranked by time-savings and ROI.
Value: €250Total Bonus Value: €1,200 — included free with every project.
Free 30-minute strategy call — no pitch, no pressure.
Here's what you get on the free call:
Total Value: €700 — Yours free.
Most projects pay for themselves in 6-8 weeks.
What happens on the call:
Prefer email? fionn@fmops.ie
Only taking 3 new clients this month — spots fill fast
Why the limit? Every automation system is built personally by me — not outsourced, not templated. Quality over quantity.
Refer a business owner who becomes a client, and you both get €250 off your next project or retainer. Good karma and savings.