For Irish & UK Business Owners Who Are Done Doing Admin
I build automation systems that handle your repetitive work — so you can spend time on what actually matters.
Most business owners work in their business. Automation lets you work on it.
Join 50+ business owners who've reclaimed their time
Free 30-min strategy call. No sales pitch.
I'm Fionn Murphy.
I've helped dozens of business owners escape the admin trap using the same GTM (Go-To-Market) Engineering principles used by world-class tech companies. I take those high-level systems and make them work for local Irish and UK businesses.
So I started FM Ops. I build bespoke automation solutions for businesses — the repetitive stuff like booking confirmations, follow-ups, data entry, reporting — so owners get their time back.
Based in Dublin. Working across Ireland & UK.
The problem isn't you.
You're doing a computer's job.
Imagine Monday morning:
That's 15+ hours back. Every week.
Take Fridays off. Be home for dinner. Actually grow your business instead of just running it.
15 hours/week × 50 weeks = 750 hours/year
At €50/hour, that's €37,500 in reclaimed value — every single year.
Every solution is bespoke — built specifically for how your business works. Multi-location? Multiple staff? We scale with you.
Works with tools you already use:
Most business owners trade time for money every single day. Automation breaks that equation.
Your automations run 24/7. Follow-ups go out at 2am. Invoices send themselves on completion. You wake up to progress.
Handle 2x, 3x, 10x the volume without adding admin staff. The system scales; your costs don't.
Every hour saved this week is saved next week too. By year-end, you've banked 750+ hours. That compounds.
Every client here was exactly where you are now — overwhelmed, time-poor, and skeptical that automation could really work for their business. Here's what happened next:
"I was spending 10+ hours a week on client follow-ups. Fionn built a system that does it automatically — and it's better than I was doing it manually."
I've taken my Fridays back.
— Sarah, Marketing Consultant
"We went from chaos with bookings to a system that just works."
No-shows dropped by 60%. Revenue up €4k/month.
— Mark, Physio Clinic Owner
"I used to spend my Sundays prepping for the week ahead. Now the system handles it. I actually take weekends off now."
Finally feels like I own a business, not a job.
— Emma, Salon Owner, Dublin
These aren't cherry-picked. Every client gets results — that's why there's a guarantee.
Get the free checklist: 10 Tasks Every Business Should Automate — with examples from salons, e-commerce, trades, and more.
Agencies give you a junior account manager. I personally build every system — no handoffs, no miscommunication.
Zapier/Make tutorials take 40+ hours to learn. I handle everything — you just approve and benefit.
An ops hire costs €45k+/year. I deliver the same systems for a fraction — then you own them forever.
30 minutes. I learn what's eating your time. You leave with a clear picture of what automation can do for your specific business.
I design and build your automation system. You stay informed but don't touch anything technical. Takes 2-4 weeks.
System goes live with full documentation. Something breaks in the first 90 days? I fix it. Business changes? I adjust.
Most clients stay in touch. As your business grows, I'm here to add new automations, optimise what's working, and keep you ahead.
I'm not trying to sell and disappear. I want long-term clients who refer other business owners — that only happens if you get results.
This works best for:
Not a fit: Large enterprises with in-house dev teams, or businesses looking for off-the-shelf software. I build bespoke solutions for businesses that need them.
Projects typically range from €1,500 to €8,000+ depending on complexity and scale. Simple automations (booking reminders, follow-ups) are on the lower end. Multi-location or complex integrations are higher. Payment plans available — typically 50% upfront, 50% on completion, or monthly instalments for larger projects. You'll get a clear quote after the strategy call.
Most popular business tools including: Booking: Fresha, Cliniko, Acuity, Calendly, SimplyBook. E-commerce: Shopify, WooCommerce, Stripe. Finance: Xero, QuickBooks, Sage. CRM: HubSpot, Pipedrive, Salesforce. Email: Mailchimp, Klaviyo, ActiveCampaign. Plus Google Workspace, Microsoft 365, Slack, and 3,000+ others via Zapier/Make. Don't see yours? Ask — I've probably worked with it.
All automations are built with data protection in mind. Your data stays in your existing tools — I just connect them. Systems are GDPR-compliant with proper consent handling, data retention policies, and secure connections. For healthcare and finance clients, I follow industry-specific compliance requirements. Happy to discuss specifics on our call.
Yes. I've built systems for businesses with 2-10+ locations. Automations can be centralised (one system managing all sites) or location-specific (each site has its own workflows). Most multi-location clients want unified reporting with location-level customisation.
Three options: (1) You're self-sufficient — most systems run without issues. (2) Pay-as-you-go support for occasional tweaks (€75/hour). (3) Monthly retainer for ongoing optimisation and priority support (from €200/month). Most clients choose option 1 or 2.
No. You don't touch anything technical. I build it, I test it, I hand it over working. You get documentation and training, but day-to-day it just runs in the background.
It's the technical side of your growth. While most businesses use separate tools that don't talk to each other, I engineer your "Go-To-Market" stack to ensure data flows automatically from the first lead to the final invoice.
Every project is bespoke, but here's what to expect:
€1,500 - €3,000
1-3 core automations
Best for: Solo operators
€3,000 - €6,000
Full workflow automation
Best for: Growing teams
€6,000+
Enterprise-grade systems
Best for: Scaling businesses
All projects include: Full documentation, training session, and 90-day support.
Beyond the core automation build, you also get:
Something breaks or needs adjusting? I fix it same-day. No extra charge.
Value: €500Loom walkthroughs of every automation so you (or your team) always know what's happening.
Value: €30030-minute call 3 months post-launch to optimise and expand based on real data.
Value: €150A prioritised list of future automations ranked by time-savings and ROI.
Value: €250Total Bonus Value: €1,200 — included free with every project.
Free 30-minute strategy call — no pitch, no pressure.
Here's what you get on the free call:
Total Value: €700 — Yours free.
Most projects pay for themselves in 6-8 weeks.
What happens on the call:
Prefer email? fionn@fmops.ie
Only taking 3 new clients this month — spots fill fast
Why the limit? Every automation system is built personally by me — not outsourced, not templated. Quality over quantity.
Refer a business owner who becomes a client, and you both get €250 off your next project or retainer. Good karma and savings.