FMOps · Waterford, Ireland
When someone asks ChatGPT for the best in your town, is it you?
FMOps is a one-person growth consultancy in Waterford, Ireland, run by Fionn Murphy. It is not the machine-learning term FMOps (Foundation Model Operations). Try it now on your phone. If a competitor comes up and you don't, that answer goes to everyone who asks, and you never find out. I'm Fionn Murphy, one person in Waterford, not an agency. I find out why the AI picks who it picks and fix it, for one business per trade per town. I also build websites that bring in work, automate the admin that eats your evenings, and set up Claude for small teams. Every job starts free: a one-minute check or a 30-minute call.
By day I do this work at a London SEO agency, the kind that bills thousands a month for it. FMOps is the same work, done by me directly, for a small number of Irish businesses. I scope it, I do it, and I answer the phone.
- Lighthouse 100 · 100 · 100 · 100 on every page of this site — check it yourself
- One business per trade per town
- You own everything I build
- Month to month, no contracts
What FMOps does
I check what ChatGPT, Claude and Google's AI say about you, then make them say the right thing.
- ChatGPT
- Google AI Overviews
- Monthly scoreboard
Entity groundwork so the models can identify you, two optimised pages a month, one trusted placement a month, and a scoreboard on the same day each month with the screenshots to prove it. Three founding pilots for Q4 2026, published results in return.
Free check · founding pilots from €750/mo · three slots left
AI visibility audit Ireland →A fast, clear website that turns visitors into enquiries.
- Live in days
- Mobile-first
- Optional care plan
Built and live in days, not months. Three tiers from €500, priced against the revenue the site should bring you, with an optional care plan from €50 a month for hosting, updates, and Google Business management. This site is built the same way as client sites: 100/100/100/100 on Lighthouse, every page. First client site live at secc.ie.
Builds from €500 · care plan optional, never bundled
Websites for Irish SMEs from €500 →The admin that eats your evenings, handed to machines.
- Invoicing chase-ups
- Booking reminders
- Lead capture
Project-based automation for the repetitive work in your business. Every project starts with a free audit call, and you get a fixed quote before anything is built.
Quoted per project, after a free audit call
Business automation consultant Ireland →An AI assistant, set up properly, working for your team.
- Setup & integration
- Team training
- Ongoing support
Claude installed and configured for your business, connected to your email, documents, and workflows, with your team trained to use it well. One monthly plan covers support and improvements.
One-off setup, then a monthly · quoted on the call
Claude for Small Business setup Ireland →See the work before you pay for it
Six full demo sites, built the same way client sites are built. Open one on your phone and see the speed.
I'm Fionn Murphy. You deal with me, start to finish.
By day I run search visibility at a London SEO agency. FMOps is the same methods, applied at a size and price that suits an Irish small business, by the person who does the work. No account managers, no handoffs, no juniors learning on your budget. If something I offer won't move the needle, I'll say so on the first call.
Common questions
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Whichever matches the problem you have now. Not sure? Run the free AI check first: one minute, and it tells you whether the AI is sending customers to someone else. Or book the free 30-minute call and we work out what would help most. If the answer is "nothing yet", I'll tell you.
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Days, not months. Most builds are live in days, typically inside a week including content and polish.
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It's quoted per project after a free audit call, so you know the fixed price before anything is built.
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No. Care plans and monthly services are month-to-month. If the work isn't paying for itself, you should be able to stop.
Thirty minutes. No pitch.
Pick a time below. Tell me what you do and who buys from you, and I'll tell you which of the four would move the needle, or that none of them would, yet. Not ready to talk? Run the free AI check instead.
Prefer email? fionn@fmops.ie