Example report · fictional business
Example: a Waterford physio, fictional business.
Two deliverables, shown in full: the report the free AI visibility check sends, and the paid audit that follows it inside the retainer. The business in them does not exist. The layout, the scoring and the sections are exactly what you get.
Riverbank Physiotherapy is invented for this page, and so are its competitors. In the free-check sample the competitors are called Competitor A, B and C; in the full audit below they carry invented names, because the real audit names names. The numbers are plausible examples, not measurements of a real business. Run the free check and you get the first report about your own business, with real answers.
What AI says about Riverbank Physiotherapy
Riverbank Physiotherapy was named in 5 of 24 AI answers, and only when the clinic was asked about by name. In the 18 answers where someone asked for a physiotherapist in Waterford without naming anyone, the clinic was never suggested. Three other clinics took almost every recommendation.
Question by question
| Question asked | ChatGPT | Perplexity | Claude |
|---|---|---|---|
| Best physiotherapist in Waterford | Not named | Not named | Not named |
| Who is a good physiotherapist near Waterford? | Not named | Not named | Not named |
| Recommend a physiotherapist in Waterford, Ireland | Not named | Not named | Not named |
| Physiotherapist Waterford reviews | Not named | Not named | Not named |
| I need a physiotherapist in Waterford. Who should I call? | Not named | Not named | Not named |
| Top rated physiotherapist in Waterford | Not named | Not named | Not named |
| Riverbank Physiotherapy, Waterford, is it any good? | Named | Named | Named |
| Cheapest reliable physiotherapist in Waterford | Named | Not named | Named |
Who the AI recommends instead
| Business | Answers naming them |
|---|---|
| Competitor A | 18 |
| Competitor B | 16 |
| Competitor C | 13 |
Why they win
- They publish the detail an assistant needs. Each competitor has a page per treatment, with what it is, who it suits, how long a session lasts and what it costs. Riverbank has one page and a phone number.
- Their Google Business Profile is complete and busy. Category, opening hours, services, photos and a steady flow of recent reviews. Assistants lean on that profile heavily for local questions.
- They are described the same way everywhere. Name, address and phone number match across the website, Google, the directories and the health listings, so the assistants treat the facts as reliable.
- They are named by other pages. Local club sponsorships, a GP referral list and two regional news mentions each give an assistant a second source that says the clinic exists and is credible.
Three quick wins
- Write one page per treatment, in plain English, with the price and the session length on the page. Start with the three problems you treat most. This is the single biggest gap.
- Complete the Google Business Profile: correct category, full opening hours, every service listed, ten recent photos, and ask the last twenty patients for an honest review.
- Make the name, address and phone number identical on the website, Google, and every Irish directory that lists the clinic, then add clinic and service structured data to the site so the facts are machine readable.
The full answers
ChatGPT · Best physiotherapist in Waterford · did not name you
For physiotherapy in Waterford, the names that come up most often are Competitor A on the Cork Road, which is the largest clinic in the city and covers sports injury and post-op rehab, and Competitor B in Ardkeen, which is well known for back and neck work. Competitor C near Tramore is smaller and tends to be recommended for runners. All three take direct bookings online and list their prices, which makes them easy to suggest.
ChatGPT · Who is a good physiotherapist near Waterford? · did not name you
Competitor A is the one most people mention first: a long-established multi-therapist clinic in Waterford city with evening appointments. Competitor B is a good alternative if you want a single therapist who sees you each visit. Competitor C is closer to Tramore and works a lot with local GAA clubs.
ChatGPT · Recommend a physiotherapist in Waterford, Ireland · did not name you
I would suggest Competitor A for general musculoskeletal work, Competitor B if you are dealing with a long-standing back problem, and Competitor C if your issue is sports related. Each publishes its fees and has online booking, so you can check availability yourself.
ChatGPT · Physiotherapist Waterford reviews · did not name you
Reviews for Waterford physiotherapists are strongest for Competitor A, which has a large number of Google reviews and a high average. Competitor B has fewer reviews but they are consistently positive about the length of appointments. Competitor C is praised for sports rehab. I do not have enough review data on smaller clinics in the city to compare them fairly.
ChatGPT · I need a physiotherapist in Waterford. Who should I call? · did not name you
Call Competitor A first: they usually have same-week appointments and take walk-in enquiries by phone. If they are full, Competitor B often has cancellations, and Competitor C covers the Tramore side of the city.
ChatGPT · Top rated physiotherapist in Waterford · did not name you
On published ratings, Competitor A and Competitor C are the two most highly rated physiotherapy clinics in Waterford, with Competitor B close behind. Ratings move, so check the current Google listing before you book.
ChatGPT · Riverbank Physiotherapy, Waterford, is it any good? · named you
Riverbank Physiotherapy is a physiotherapy clinic in Waterford. I do not have detailed information about it, and I could not find much published detail such as treatments offered, staff or opening hours. It appears to be a small practice. I would check its Google Business Profile and recent reviews before booking, and compare with Competitor A and Competitor B, which have more information available.
ChatGPT · Cheapest reliable physiotherapist in Waterford · named you
For value in Waterford, Competitor B tends to be the lower-priced option for a standard 45-minute session, and Riverbank Physiotherapy is also mentioned as a smaller clinic with straightforward pricing. Competitor A is the most expensive but has the widest availability. Prices change, so confirm before booking.
Perplexity · Best physiotherapist in Waterford · did not name you
Based on search results, the most frequently listed physiotherapy clinics in Waterford are Competitor A, Competitor B and Competitor C. Competitor A appears in the most local directories and has the largest number of reviews. Competitor B is listed with a focus on manual therapy. Competitor C appears mainly in sports injury listings.
Perplexity · Who is a good physiotherapist near Waterford? · did not name you
Competitor A and Competitor B are the two most visible physiotherapists near Waterford city in current listings. Both have detailed service pages and published prices. Competitor C serves the Tramore area.
Perplexity · Recommend a physiotherapist in Waterford, Ireland · did not name you
Recommended, based on listing coverage and reviews: Competitor A, then Competitor B, then Competitor C. All three appear in Waterford directory listings with contact details and opening hours.
Perplexity · Physiotherapist Waterford reviews · did not name you
Review data available online is dominated by Competitor A, which has the highest review count in Waterford for physiotherapy, followed by Competitor C. Competitor B has fewer reviews but a strong average.
Perplexity · I need a physiotherapist in Waterford. Who should I call? · did not name you
Competitor A lists a phone number and online booking with same-week availability. Competitor B and Competitor C also take phone bookings. These three are the clinics with the clearest published contact information for Waterford.
Perplexity · Top rated physiotherapist in Waterford · did not name you
Current listings rank Competitor A highest by review count and rating, with Competitor C second and Competitor B third for physiotherapy in Waterford.
Perplexity · Riverbank Physiotherapy, Waterford, is it any good? · named you
There is limited published information about Riverbank Physiotherapy in Waterford. A basic listing exists but there is no detailed service or pricing information in the sources available, and few reviews. For a clearer comparison, Competitor A and Competitor B have far more published detail.
Perplexity · Cheapest reliable physiotherapist in Waterford · did not name you
Sources show Competitor B advertising the lowest standard session price in Waterford, with Competitor C similar. Competitor A is higher priced. Pricing was not available for several smaller clinics in the city.
Claude · Best physiotherapist in Waterford · did not name you
I can suggest a few physiotherapy clinics in Waterford that come up regularly: Competitor A, a larger multi-therapist clinic in the city; Competitor B, which focuses on manual therapy and longer appointments; and Competitor C, which does a lot of sports injury work. I would check current reviews and availability, as I cannot see live opening hours.
Claude · Who is a good physiotherapist near Waterford? · did not name you
Competitor A is the best known physiotherapy clinic in Waterford city. Competitor B is a good option if you prefer to see the same therapist each time. Competitor C is convenient if you are on the Tramore side.
Claude · Recommend a physiotherapist in Waterford, Ireland · did not name you
For a physiotherapist in Waterford I would look at Competitor A first, then Competitor B. Competitor C is worth a call if your problem is sport related. All three publish contact details and prices.
Claude · Physiotherapist Waterford reviews · did not name you
I do not have live review data, but based on what is published, Competitor A has the most reviews of any Waterford physiotherapy clinic and Competitor C is well regarded for sports rehabilitation. Competitor B has fewer but consistently positive reviews.
Claude · I need a physiotherapist in Waterford. Who should I call? · did not name you
Competitor A is the easiest to get an appointment with because it has several therapists. If you want to be seen quickly, ring them first, then Competitor B, then Competitor C.
Claude · Top rated physiotherapist in Waterford · did not name you
By published ratings, Competitor A and Competitor C are the two highest rated physiotherapists in Waterford. Competitor B is close behind and often mentioned for longer appointments.
Claude · Riverbank Physiotherapy, Waterford, is it any good? · named you
I do not have much information about Riverbank Physiotherapy in Waterford. I can see it exists as a physiotherapy practice, but I cannot tell you what treatments it offers, who works there, or what it charges, because that detail does not appear in what I have. I would not be able to recommend it confidently over Competitor A or Competitor B on the information available.
Claude · Cheapest reliable physiotherapist in Waterford · named you
For lower-cost physiotherapy in Waterford, Competitor B is usually named as the more affordable clinic. Riverbank Physiotherapy is a smaller practice and may also be competitive, but I do not have its prices. Competitor A charges more but has more availability.
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Book a call to fix this →Method: the same 8 buying-intent questions were sent to each AI assistant on 18 August 2026. Answers change over time. This is a snapshot, not a guarantee. Reviewed by Fionn Murphy, FMOps, Waterford.
Stage 2 · the paid audit · still fictional
Then the retainer starts with the full audit.
The free check above is eight questions asked once each across three assistants. The full audit is the same eight questions run ten times each across four assistants: 320 answers, scored, with the competitors named, the causes diagnosed, and a priced plan to fix it. This is what month one of the €750 retainer produces. Every name and number below is invented, but the structure is the real deliverable.
AI visibility audit: Riverbank Physiotherapy
Across 320 AI answers, Riverbank Physiotherapy was recommended 29 times: a visibility score of 9%. Suirside Physio Clinic holds 70%. Riverbank never appeared in a Google AI Overview, the surface most Waterford patients see first. The causes are fixable: one thin website page where competitors have twelve, a half-empty Google Business Profile, three conflicting phone numbers across directories, and no third-party page that names the clinic. Target after three months of the retainer: 35–45%.
Visibility score by assistant
Competitor comparison: share of 320 answers
| Business | Answers naming them | Share | Why the models trust them |
|---|---|---|---|
| Suirside Physio Clinic (Competitor A) | 224 | 70% | 12 service pages with prices, 214 Google reviews, cited by two local news pieces and a GP referral list |
| Ardkeen Physio & Rehab (Competitor B) | 198 | 62% | Price published on every page, consistent name-address-phone everywhere, 96 reviews |
| Tramore Bay Physiotherapy (Competitor C) | 141 | 44% | GAA club sponsorships give it third-party mentions; strong sports-injury pages |
| Riverbank Physiotherapy | 29 | 9% | One website page, 11 reviews, three different phone numbers in the wild, no outside page names it |
The search demand Riverbank is missing
| Keyword | Searches/month | Riverbank | Best competitor |
|---|---|---|---|
| physiotherapist waterford | 590 | #38 | Suirside #2 |
| physio waterford | 480 | Not ranking | Suirside #1 |
| sports physio waterford | 170 | Not ranking | Tramore Bay #3 |
| dry needling waterford | 140 | Not ranking | Ardkeen #2 |
| back pain physio waterford | 90 | Not ranking | Ardkeen #4 |
| physio near me (Waterford area) | 320 | Not in map pack | Suirside, pos. 1 |
Roughly 1,790 searches a month where Riverbank is effectively invisible. At a typical €60 session and a course of 4–6 sessions, a handful of these a month is the retainer paid for.
Findings: why the score is 9%
| # | Finding | Severity | Evidence |
|---|---|---|---|
| F1 | One website page for the whole clinic. No page per treatment, no prices, no session length. | High | Site has 3 URLs; Suirside has 14. Every assistant that skipped Riverbank cited missing detail |
| F2 | Google Business Profile half complete: wrong secondary category, no services list, 4 photos, 11 reviews (newest 14 months old). | High | Gemini and AI Overviews lean on the profile; Riverbank scored 6% and 0% there |
| F3 | Name, address and phone conflict across the web: three phone numbers and two spellings of the address in Irish directories. | High | Golden Pages, HSE listing and the website all disagree; models treat the facts as unreliable |
| F4 | No structured data. No LocalBusiness or Physiotherapy schema, so the facts are not machine readable. | Medium | Schema validator: zero items on all 3 URLs |
| F5 | No third-party page names the clinic: no news mention, no club sponsorship, no association listing. | Medium | Each competitor has 3+ independent citations; Riverbank has none |
| F6 | Site performance poor: Lighthouse performance 41/100, SEO 63/100, 5.8s mobile load. | Medium | Lighthouse run 18 Aug 2026 |
| F7 | Chartered status and insurer coverage not stated anywhere, so assistants cannot verify credentials. | Low | Two Claude answers hedged on qualifications |
| F8 | robots.txt blocks nothing but the site returns no llms.txt and no readable opening hours in text. | Low | Hours exist only inside an image |
The fix plan, in priority order
- Weeks 1–2 · Make the facts consistent (F3, F4). One canonical name, address and phone everywhere: website, Google, Golden Pages, HSE, every directory. Add LocalBusiness and MedicalBusiness schema with hours, prices and geo. This is the cheapest fix with the fastest effect, because it turns conflicting facts into confirmable ones.
- Weeks 2–4 · Rebuild the Google Business Profile (F2). Correct categories, full services list, hours, 10+ photos, and a review system that asks every discharged patient for an honest review. Target: 11 → 40+ reviews in 90 days.
- Months 1–2 · Publish the missing pages (F1, F7). One page per treatment, plain English, price and session length on the page, chartered status and insurers stated. Start with the three biggest earners: back pain, sports injury, dry needling.
- Months 2–3 · Earn third-party mentions (F5). One placement a month: local club physio partnership, a comment in the local paper, the professional association directory. Each gives the models a second source that says the clinic is real and credible.
- Month 3 · Technical cleanup (F6, F8). Get mobile load under 3 seconds, hours into text, and the site readable by AI crawlers.
What the €750/month retainer does, month by month
Month 1 · Foundations + this audit
The full audit above is the first deliverable. Then the groundwork:
- NAP cleanup across every Irish directory that lists the clinic
- LocalBusiness + service schema live on the site
- Google Business Profile rebuilt; review system switched on
- Baseline scoreboard recorded: 9% overall, 0% AI Overviews
Month 2 · Content the assistants can use
- Two treatment pages written and published (back pain, sports injury), prices on the page
- One placement earned (local club partnership announced)
- First re-run of the 320-answer test. Realistic movement: 9% → 18–22%, first Gemini recommendations
Month 3 · Authority + re-score
- Two more pages (dry needling, post-op rehab)
- Second placement; association directory listing live
- Full re-score with screenshots. Target: 35–45% overall, first AI Overview citation
- Written review: continue, adjust, or stop
Month 4+ · Hold and extend
Two optimised pages a month, one placement a month, and the monthly scoreboard: your share of AI citations, your top rival's, and the movement since last month, with prompts and dates shown. Capped scope, one business per trade per town. No guarantees on model behaviour; full visibility of the trend.
This is the deliverable. The real one carries your business, your competitors by name, and screenshots from the day the questions were run. Start with the free check, or book a call and I will tell you honestly whether this is worth €750 a month for your business.
Run the free check first →Method: 8 buying-intent questions × 10 runs each across ChatGPT, Claude, Gemini and Google AI Overviews, August 2026. A business is counted when the answer recommends it, not when it merely appears. Every business, number and answer on this page is invented for illustration; the structure and method are the real deliverable. Reviewed by Fionn Murphy, FMOps, Waterford.
Everything above is a worked example. Real reports carry the real questions asked, the real answers each assistant gave on the day, and the competitor names that actually came back. If you want yours, run the free AI visibility check or read how the AI visibility service works. Retainers start at €750 a month.
See the real one, about your business.
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Last updated 18 August 2026.