AI visibility audit · Waterford, Ireland
AI visibility and SEO for Irish businesses. Is ChatGPT recommending you?
Ask ChatGPT for the best plumber, dentist or solicitor in your town, right now, on your phone. If a competitor comes up and you don't, that answer goes to everyone who asks, and you never find out. An AI visibility audit shows you what ChatGPT, Claude, Perplexity and Google AI Overviews say about your trade in your town, with the screenshots, and why they pick who they pick. Start with the free one-minute check. If there is a problem worth fixing, the audit and the fix run inside a retainer from €750 a month, capped scope, monthly scoreboard. (The work is also called generative engine optimisation, or GEO.) FMOps is a one-person AI search visibility consultancy in Waterford, Ireland, run by Fionn Murphy, working with clients across Ireland. It is not the machine-learning term FMOps, which is short for Foundation Model Operations.
An AI visibility audit is a test of what ChatGPT, Claude, Perplexity and Google AI Overviews say when someone asks for the best business in your trade and town. FMOps in Waterford runs eight buying-intent questions across three assistants, records which businesses each answer names, and explains why the models keep picking them. Retainers from €750 a month, capped scope, one business per trade per town.
By day I do this work at a London SEO agency that bills thousands a month for it. FMOps is the same work, done by me, for a small number of Irish businesses.
AI visibility audit Ireland: what you get
The entry point is the free AI visibility check. It runs eight real buying questions across ChatGPT, Perplexity and Claude and emails you the answers. It costs nothing and there is no card.
If the check shows a problem worth fixing, the full audit follows: the same questions run by hand ten times each, the screenshots, the named competitors, and the two or three reasons the models keep picking them. The audit and the fix work run inside a retainer from €750 a month, capped at a set scope. Standard retainers are quoted on the call.
Your data. I keep only the business details the report needs. Nothing is sold or shared, the reports live in my own accounts, and you can ask me to delete your record at any time. See the privacy notice.
See an example report before you give me anything.
Who this is for, and where. Irish SMEs where one new customer is worth hundreds or thousands. I work face to face across Waterford, Kilkenny, Wexford, Carlow, Tipperary and Cork, and anywhere in Ireland, remotely. County pages: AI visibility Waterford · AI visibility Cork · AI visibility Carlow · AI visibility Tipperary.
You can't fix what you can't see. The check shows you what the machines are saying.
The problem you can't see
- 01Someone in your town asks ChatGPT for the best physio, or whatever it is you do.
- 02It names two or three businesses.
- 03If you are not one of them, you never find out.
- 04However often it happens, you never find out.
Try it now
Take out your phone. Open ChatGPT. Ask it for the best business in your trade, in your town. Read the answer. You don't have to take my word for any of this.
If a competitor comes up and you don't, that answer goes to everyone who asks. If you do come up, good. There are still a dozen other questions your customers ask where you probably don't.
Then run the free check: all eight questions, three assistants, one minute, so you see the pattern and not just the one answer you asked. See an example report.
Generative engine optimization: what I actually do
In the first 30 days you get the full audit (the questions run by hand ten times each, the screenshots, the named competitors, the reasons), the entity fixes started, and the first scoreboard. Months one and two are groundwork so the models can identify you; the pages and placements start once they can.
- 01Entity groundwork. Months 1 and 2. I make sure the AI models can identify your business, what it does, and where it is.
- 02Two optimised pages a month. The pages that answer the questions your customers ask the machines.
- 03One placement a month. A citation on a source the models already trust.
Fixed scope. No open-ended discovery.
How it works
- 1The check, free. I run the buying-intent questions ten times each across ChatGPT, Claude and Google's AI. You get the screenshots.
- 2The call. 30 minutes. I show you why the models pick who they pick, and what fixing it involves.
- 3Months 1 and 2. Entity groundwork, so the models can identify you correctly.
- 4Every month after. Two optimised pages, one placement, and the scoreboard on the same day each month.
The scoreboard, every month
On the same day each month you get one page with three numbers: your share of AI citations, your top rival's, and the movement since last month. I record a three-minute video walking you through it. Never a PDF on its own.
Some months the machines wobble. The scoreboard shows the trend, and I'll always tell you why it moved.
Who this is for
Irish businesses where one new customer is worth hundreds or thousands: dental practices, solicitors, physios and clinics, garages and auto. If you already spend €500 a month or more on marketing, this is the channel nobody is watching for you.
Not a fit: businesses that don't yet have a website worth pointing an AI at. I'll tell you on the call.
Is FMOps a GEO agency?
No. FMOps is one person. If you are shopping for a GEO agency Ireland-wide, or an AEO agency for answer engine optimisation, you will find agencies with sales teams and account managers. I am not one of them, and I will not pretend otherwise.
What you get instead is the practitioner doing the work: generative engine optimisation for a small number of Irish businesses, one business per trade per town, with a capped scope and a scoreboard you can read in a minute. If you need a team of ten, hire an agency. If you want the person who runs the prompts to be the person who answers the phone, that is this.
I'm Fionn Murphy. One person, not an agency.
By day I do search visibility at a London SEO agency, the same work agencies bill thousands a month for. FMOps is where I do it directly, for a small number of Irish businesses, one per trade per town. You get the person who runs the prompts, and that person answers the phone. House rule: I never work with my employer's clients or prospects.
Based in Waterford. Working across Ireland.
Retainers from €750 a month, capped scope. For the businesses this is built for (dentists, solicitors, physios, garages), that is often less than one new customer.
I'm taking three founding pilots for Q4 2026: three months each, from €750 a month. In return you agree in writing that I can publish your name, your before-and-after screenshots and a quote. When the slots are gone, retainers are quoted on the call. If it isn't the right fit, I'll tell you.
For comparison: an agency doing this work bills thousands a month and splits your fee between sales, account management and delivery. Here the whole fee goes on the work.
The Local Enterprise Office Grow Digital Voucher covers 50% of eligible digital projects, up to €5,000. I'll tell you on the call whether yours qualifies.
Read this before you buy
Everything I do here is explained in the open. Start with what AI search visibility Ireland businesses need to understand, then how to get your business recommended by ChatGPT in Ireland.
Doing it yourself first: how to check if AI recommends your business. On money: how much GEO costs in Ireland, and how to fund the audit with the Grow Digital Voucher.
On the jargon: AI SEO, GEO and AEO explained. Comparing suppliers: AI visibility audit services in Ireland, 2026.
FAQs
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An AI visibility audit checks what ChatGPT, Claude, Perplexity and Google AI Overviews say when someone asks for the best business in your trade and town. I run a fixed set of buying-intent questions, record which businesses each answer names, and explain why. The free check at fmops.ie/ai-check is the short version.
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The check is free. The full audit and the fix work run inside a retainer from €750 a month, capped at a set scope. Standard retainers are quoted on the call. If it isn't the right fit, I'll tell you.
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The check is free. The full audit is the first stage of the retainer, from €750 a month, so you never pay for an audit and then pay again for the fix. Three founding pilots for Q4 2026, then retainers are quoted on the call.
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It overlaps. Traditional SEO aims at Google's blue links. This aims at the answer an AI gives when someone asks it to recommend a business. The work is related; the scoreboard is different.
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A fixed set of buying-intent questions, run repeatedly across ChatGPT, Claude and Google's AI. I report the citation counts and show you the prompts and dates.
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No. The models change their answers, and anyone who guarantees otherwise is guessing. What I can guarantee is that you'll see the trend every month and know why it moved.
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One business per trade per town. And I never work with my employer's clients or prospects.
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Ask ChatGPT for the best business in your trade and town and read the answer. Then run the free FMOps check: eight real buying questions across ChatGPT, Perplexity and Claude, one minute, report by email, no card.
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Yes. Agencies with sales teams offer it Ireland-wide. FMOps is a one-person AI search visibility consultancy in Waterford: the person who runs the prompts answers the phone, one business per trade per town.
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If a competitor comes up in ChatGPT and you don't, that answer goes to everyone who asks and you never find out. The monthly scoreboard shows your share of AI citations, your top rival's, and the movement since last month.
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Your mention rate across ChatGPT, Perplexity and Claude, who gets recommended instead by name, why the models keep picking them, and three quick wins. One minute, no card, no call required.
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No. FMOps is one person doing generative engine optimisation for a small number of Irish businesses, one per trade per town, with a capped scope and a monthly scoreboard. If you need a team of ten, hire an agency.
Start with the free AI visibility check
One minute, free. Eight real buying questions go to ChatGPT, Perplexity and Claude; every answer is read for your name and your competitors', and the report is emailed to you. No card, no call required.
- Your mention rate across the three assistants.
- Who gets recommended instead, by name.
- Why the models keep picking them, and three quick wins.
- If it's worth going further: the full audit, run by hand ten times per question, with screenshots and a three-minute video, as the first stage of the retainer.
Prefer to talk first? Book a free 30-minute call · or email fionn@fmops.ie
Three founding pilot slots for Q4 2026. When they're gone, the price goes up and I quote it on the call. Why the limit? I deliver every retainer myself, and three is what I can do properly.